Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

DCO is more than a trend—it is here to stay, as modern users require advanced personalization, and advertisers should meet ...

Google replaces Dynamic Search Ads with AI Max. Learn what’s changing, when migrations begin, and what advertisers should do ...

OpenAI plans to start pricing some ChatGPT ads based on whether people click on the ads rather than just how many people see ...