Madrid's bustling Gran Vía is at the heart of the city ... (calamari sandwich), buy a new outfit from the five-story Primark flagship store or catch a show at Teatro Lope de Vega.

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Primark shoppers have revealed they swear by an £18 backpack that's "ideal for hand luggage." The quilted backpack, which is available in black, beige or leopard print, received high praise after ...

Primark customers have been raving about an £18 backpack that's "ideal for hand luggage". The quilted bag, available in black, beige, or leopard print, has received rave reviews after Primark ...

Twilight enthusiasts, it's time to revisit Forks, Washington, with Primark's latest movie merchandise. Whether you're rooting for '#TeamJacob' or '#TeamEdward', there's something for every fan in ...

Fashion fans love Primark's jumpers — it's no secret. The retailer's £17 crew-neck jumpers are all over social media, where they've become something of a viral sensation. "The best jumpers," as ...

Specifically, green is emerging as the go-to colour of the moment, and it's particularly evident in Primark's newest collection. Alongside a fresh and vibrant homeware range, Primark has unleashed ...

Tourist tax has become a common expense for holidaymakers jetting off to popular destinations - with hotels, apartments and ...

The 8,700 sq ft Primark Home, will be opening at Fountain House on Donegall Place and follows major growth for the business in the homewares department. The range has been expanding significantly ...

Birmingham's Primark has transformed its cafe into Springfield. Shoppers can now enjoy lunch or brunch with The Simpsons. Take a look at our gallery of photos to see for yourself. Having ...

A VIDEO has gone viral appearing to show a Primark store piled high with mounds of clothes - and former employees have claimed they faced some tough realities working there. The clip shows a ...

PRIMARK has launched another themed cafe for hungry shoppers - and this time you can step into the world of the Simpsons’ Springfields. The budget retailer has launched tasty treats themed on ...