"A robust distribution network enables us to reach out to all geographies, be it traditional format or digital," Sharma said.

It's safe to say that we're all familiar with the classic Mentos and Coca-Cola experiment where unassuming children drop the ...

Business Intellligence & Commercial Analytics Manager (Maternity Cover) ...

The media canvas has changed with the emergence of new-age formats such as short-form video. Brands that were used to ...

turning them into engaging brand moments. Commenting on this exciting initiative, Gunjan Khetan, marketing director, Perfetti Van Melle India, shared, “Food is at the heart of the Kumbh ...

Mentos Sweets, the second largest brand in the hard chews category - now valued at £43.4m - is set to make its debut on the ...

CHUPA Chups lollipops are a common sight in corner shops all over the country.  But despite their popularity, it turns out that many people have been mispronouncing the name all along. When ...

WINNIPEG - Gabriel Vilardi scored the winner on a power play, Cole Perfetti chipped in with two assists, and the Winnipeg ...

Under his stewardship, Schbang has successfully executed award-winning campaigns for industry giants such as Pidilite, Perfetti ... for numerous Fortune 500 brands in India.

The hard-boiled confectionery market size was valued at $15.6 billion in 2021, and is estimated to reach $21.3 billion by 2031, growing at a CAGR of ...

Sergio Hudson, Tanner Fletcher, Gaurav Gupta and others get candid on the realities of dressing celebrities for major events ...

Dylan Samberg scored 1:47 into overtime and the Winnipeg Jets rallied from two goals down to beat the Seattle Kraken 3-2 on ...