Google’s $100 million settlement over AdWords billing practices highlights the importance of transparency and could push for stricter digital advertising regulations.

As digital ad costs continue to rise, healthcare practices, especially chiropractors, are rethinking their marketing ...

Google Performance Max now shows which search terms are triggering ads, allowing negative keywords to be added directly from the Search Terms report.

Based on a typical monthly SEO investment with Digimax, the return on investment (ROI) for dental SEO often exceeds 500%, ...

The Celebrity Frame methodology focuses on three critical elements: Digital PR isn’t just about press mentions; it’s about ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

In the marketing world we have what we refer to as four types of media: paid, earned, owned, and shared. Years ago, being in ...

Senior living operators can struggle to show how rewarding and fun community life can be with prospective residents. Social ...

More than 6,000 current and former Latino, Indigenous and Pacific Islander employees of Google will receive about $3,000 each from the company after it settled a class-action lawsuit claiming it paid ...

Ovative Group, a leading performance marketing and measurement firm, unveiled its highly anticipated 2025 EMR Power Rankings, providing marketers with essential data on which paid media channels drive ...

Warc believes that retail media will be the joint-fastest growing medium this year, at +15.4%. This rate is ahead of the ...

Most customer journeys begin with search, says Felina Tan of Kaizen. Which is why brands should put SEO at the center of ...