Not all MMM tools are equal: Meridian, Robyn, Orbit, and Prophet explained

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.
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Energy system optimization model developed for pathways to net-zero greenhouse gas emissions for Southeast Asia

Could Southeast Asia become carbon neutral by 2050, even as energy demand increases? The region is growing quickly and still ...
eLife

Prior cocaine use disrupts identification of hidden states by single units and neural ensembles in orbitofrontal cortex

The orbitofrontal cortex (OFC) is critical to identifying task structure and to generalizing appropriately across task states with similar underlying or hidden causes. This capability is at the heart ...

Silicon Valley's next risky self-optimization craze is unproven peptides

For many of these uses, the scientific backing is far weaker than that for GLP-1 drugs. Yet many users extrapolate from the ...
Marketing

Five Ways to Use AI to Improve Your Advertising Strategy and Impact

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...