It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

Walmart’s brand refresh annoyed the internet with people complaining they couldn’t see the difference between the new logo ...

Marketing: Around the world, brands have learnt that revamping their identities without thinking the exercise through can be ...

While many Fintechs strive for originality, their branding often follows a predictable template: ...

And in 2024, the nearly century-old Jaguar made major moves to ramp ... which also included an updated typeface for Jaguar's iconic logo, a redesigned leaping-jaguar mark, and a new creative ...

With 626 hp, the Octa is the most powerful Defender ever, but it is also the most capable. To understand the auto industry, ...

Anyone who knows me knows I love a good silly performance SUV. The reveal of the original Porsche Cayenne was a formative ...

Now it's a fashion quirk because JLR decided to let the old brand reinvent itself for the new EV age with fresh logos, new lettering, and also a crazy Jaguar Type 00 Design Vision Concept that ...