German-based company Adidas produced track shoes for decades before breaking into basketball sneakers and producing a ...

Last year, one of its own employees, Vincent Bouillard, wore a variation of the Hoka Tecton X to win UTMB — commonly referred to as the world’s most prestigious trail race. Th ...

There are no major opportunities in the sporting goods market that Adidas and Nike, famously identified respectively by their three-stripes and swoosh logos, have neglected. Including its Reebok, ...

ASICS, Adidas, Brooks Running, and Hoka led the way in running-shoe launches, but Nike had fewer than six. As part of its moves to improve sales, Nike is getting back to basics. That includes ...

These are just some of the qualities that have turned the Adidas Samba into one of the most important sneakers of the 2020s. That said, they’re not exclusive to the 76-year-old design that first ...

(Bloomberg Opinion) -- Adidas AG is Samba-ing ... watch for any rebalancing toward Nike or his former employer Puma SE, which offers a suite of Terrace-style shoes. Nike seems more focused on ...

Adidas, Nike, and other major sneaker companies had also begun to raise shoe prices by about $10 on popular models. This all made me very selective about what shoes I bought. I started to pass on ...

Some shoes carried the sentence "I Stand With Israel". Nike and Adidas were already among the brands that were affected by the latest boycott campaign launched by pro-Palestinian activists for ...

Other shoe companies have 3D-printed shoes; Nike and Adidas have unveiled such footwear. They do not appear to be widely available yet to the public and are available in limited quantities on ...

Should Hoka eventually break through at a Major marathon, a stage overwhelmingly dominated by the likes of Nike and Adidas, it will likely happen because of shoes like Cielo X1 2.0 — the newly ...