Nike was once a status symbol among Chinese consumers, but increasingly, analysts say it is losing its cultural relevance.

Nike is streamlining its online business in China as the company looks to stabilize pricing and branding and get back to growth.

China was once Nike's fastest-growing region but the company has lost relevance among young consumers and ceded market share ...

JPMorgan cut its second-half of 2027 and 2028 earnings estimates for Nike to 20% below consensus. ・Morningstar recently said Nike’s China decision should benefit partner retailers in the country if ...