The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...

“I absolutely love this shoe," another reviewer adds. "I am a big James shoe fan but this may be my favorite pair thus far ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million check. His mother advised him to trust his gut. Despite considering ...

While the greater Los Angeles area pulls together, LeBron James is showing love to the men and women on the front line.

For over 20 years, LeBron James has been the face of Nike basketball, signing a lifetime deal with the brand in 2015, reportedly worth over US$1 billion. But James' future with the Oregon-based ...

Lakers. Skip Bayless thinks Bronny James might not have what it takes in the NBA Lakers. LeBron and Savannah James will take a different approach to Bryce James' NCAA career compared to Bronny ...

Magazine, MyLondon, GRM Daily, and more. Gina Ferazzi/Los Angeles Times via Getty LeBron James is most proud of his son Bronny James! On Wednesday, Jan. 15, the Los Angeles Lakers player appeared ...