Nike is bringing that energy back with the "Signing Day" edition of Deion Sanders' first signature shoe, the Air Diamond Turf ...

Michael Jordan's 23XI Racing will go ahead with its Air Jordan livery for The Clash at Bowman Gray despite many fans thinking ...

One of Michael Jordan’s most celebrated sneakers is getting a new camouflage makeover before the end of the year. New ...

Between its Nike Sportswear retro offerings and Jordan Brand’s Air Jordan line, Nike, Inc. has a slew of Valentine’s ...

The idea of offering a degree in sports has gained momentum now that college athletes can be paid. Now Nike is joining some ...

"I don’t play golf but rock these," another reviewer adds. "I was initially worried about buying golf shoes but with a couple ...

In his short time at the company, though, Hill had already turned a few heads. After a Nike exec came to speak to his sports ...

XI Racing stirred the pot when they released images of Tyler Reddick’s “Unbannable” Jordan Brand paint scheme amid the lawsuit with NASCAR. Is it a harmless reference to Jordan’s first signature shoe ...

Nike will be cutting back on promotional sales throughout the year, new CEO Elliott Hill told Fortune.

We’re not even a month into 2025 and there are already plenty of sneaker drops to get ready for. Between official reveals, ...

As the league confronts a fast-approaching time without LeBron James, Stephen Curry and Kevin Durant, Victor Wembanyama has ...

Good morning. I would argue that most people like a comeback story. Fortune' s latest feature offers a good one in the form ...