Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

While a lot of popular sporting brands, including Nike, Adidas, and even Roger Federer‘s Swiss brand On, have already created their place in the American sporting base, now, even Psycho Bunny is ...

Federer is still representing the Nike swoosh on his shoes. Biggest upset of Day 1 at #Wimbledon happens before a ball is struck on Centre Court: Roger Federer is wearing Uniqlo. Shoes remain with ...

Roger Federer’s affinity for emojis has now become an integrated part of his brand. Nike released three new RF shirts this week, two of which feature an emoji of Federer’s head (complete ...

Sneaker brands always love the Super Bowl, and this year, viewers can expect surprises. Elmo is making an appearance with ...

After two decades with Nike NKE, Federer signed a ten-year deal with Uniqlo last year that is guaranteed whether he is playing or not. In the coming months, Federer will also likely take back ...

Federer has since left Nike in retirement to team up with the Swiss sportswear brand On. Sinner faces Holger Rune in the fourth round of the Australian Open at 10:00 p.m. EST tonight. Fans can ...