The seafood chain, known for its fried fish platters, is highlighting a different menu item with its new logo Sabrina Weiss is the Editorial Assistant of PEOPLE's food department. She writes the ...

Leigh Anne Brodsky, a veteran Nickelodeon licensing executive who helped lead the development and growth of such iconic characters as SpongeBob SquarePants, Dora the Explorer and the Blue’s Clues crew ...

Despite the change, the brand promises that its seafood options are not going anywhere A historically seafood-focused chain is moving from surf to turf. Over the weekend, Long John Silver’s unveiled ...

Long John Silver's changed its seafood-focused logo on Oct. 3 The new emblem is meant to highlight the restaurant's non-fish menu items Despite the change, the brand promises that its seafood options ...

Long John Silver's is adding something new to its menu and logo: chicken. "Guests have been telling us for years that our chicken is a best-kept secret," Long John Silver's marketing executive ...

Chesley McNeil reacts to Long John Silver’s bold logo change from fish to chicken, questioning if the brand’s shift from seafood to poultry will sink or swim. Dolly Parton breaks silence on health ...

Fast-food chain Long John Silver’s has announced a redesigned logo featuring a stylized chicken in place of its longstanding fish icon. The new logo is accompanied by the words “Chicken + Seafood.” ...

Long John Silver’s wants customers to know there’s not just fish on its menu — but plenty of chicken, too. The fast-food chain, which specializes in fried seafood, announced in an Oct. 3 press release ...

Long John Silver’s is throwing caution to the wind and sailing out into treacherous waters that have caused a number of companies before to reverse course. The fast food chain known for its fried and ...

Fast-food chain Long John Silver's has unveiled a redesigned logo that replaces its signature fish design with a chicken as part of a larger effort to showcase its versatility and "spark conversation.