Now, in an American market where interest in EVs is less than expected, Honda is hoping a totally new approach will find traction with consumers. Unlike the “concept” cars we saw last year, the “prototypes” pictured here represent something pretty close to what we’ll see on dealer lots.

The Japanese automaker is full steam ahead on electrification with a tech-heavy lineup arriving in 2026. We were among the first to check out the new SUV and sedan here at CES 2025.

The vehicles are the Honda 0 Saloon, which is an updated version of a concept car revealed last year at CES, and the Honda 0 SUV.