Reportedly a wall-mounted, 6-inch screen with front-facing camera, the smart display would be Apple's answer to smart-home rivals Google and Amazon. A security camera will follow in 2026.

This description sounds a lot like the Google Home Hub, which came out in 2018, or the Echo Show, which is already up to its eighth iteration. If Apple wants to be a serious competitor in this smart home space,

Apple is reportedly working on a smart display that uses on Siri and Apple Intelligence to help control your smart home.

Apple may be preparing to join the smart home market in 2025 with a wall-mounted tablet designed to control home appliances, make video calls, and feature Apple Intelligence. According to Bloomberg’s Mark Gurman,

Apple Inc., aiming to catch up with rivals in the smart home market, is nearing the launch of a new product category: a wall-mounted display that can control appliances, handle videoconferencing, and use AI to navigate apps.