The Football Power Index (FPI) is a measure of team strength that is meant to be the best predictor of a team's performance going forward for the rest of the season. FPI represents how many points ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

The College Basketball Power Index (BPI) is a measure of team strength that is meant to be the best predictor of performance going forward. BPI represents how many points above or below average a team ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

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