How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

When it comes to the rise of Nike as the premier sportswear brand across the globe, there are few more important figures than ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

After considering offers from several well-known footwear brands, Hines ultimately chose Jordan, a brand she felt closely ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

Michael Jordan's daughter, Jasmine, had a three-word reaction to LSU commit Bella Hines' signing with Jordan Brand on ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

The elder of five siblings and big brother to Michael Jordan is one of the longest-tenured employees for Charlotte’s NBA ...

The original location of Revolution Brewing, the cherished Logan Square brewpub, will shut down on December 14. The owners ...

Debuted in 1995, Jordan's 11th signature sneaker has withstood the test of time. As fashion trends come and go, the Air Jo ...

Basketball legend Michael Jordan is the co-owner of 23XI Racing, which has one of four cars with NASCAR championship hopes at Phoenix this week.