Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Michael Jordan's daughter, Jasmine, had a three-word reaction to LSU commit Bella Hines' signing with Jordan Brand on ...

When it comes to the rise of Nike as the premier sportswear brand across the globe, there are few more important figures than ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

NBA legend Michael Jordan's iconic signature sneaker ... As fashion trends come and go, the Air Jordan 11 is eternal. Nike and Jordan Brand usually launch the fan-favorite sneaker once or twice ...

Los Angeles Dodgers outfielder Mookie Betts discussed the significance of his partnership with Jordan Brand after winning the ...

Reddick and 23XI are gearing up for a run at the championship this season. He's becoming a sneaker guy in the process.

Stars were once cautioned to avoid politics to protect their brand. Those days are over, writes media critic Brian Lowry in a ...

The Jordan Heir Series is the lowest-cut shoe currently in the brand's lineup and features a combination of mesh and a ...

Garrett Wilson made one of the best touchdown catches in NFL history as the New York Jets secured a 21-14 win over the ...