JLL CMO Siddharth Taparia explains how his team built a system that effectively tracks the marketing impact on the company.

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Selecting the right MPM platform to ...

When Covid hit, sustainable travel company, Intrepid Travel, was on the brink of extinction and forced to confront who it is ...

Performance marketing, a data-driven approach that optimises campaigns based on measurable audience actions, has emerged as a key strategy for brands, especially in response to shifting online ...

Winning Gold at The Drum Awards for Agency Business in the Service or Business Innovation category is Locaria. Here's how, in ...

Colin Carrasquillo explains the essentials of managing, cleaning, and activating first-party data for optimal marketing ...

In today’s fast-paced digital landscape, law firms are constantly looking for innovative ways to enhance their online ...

Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, ...

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.

In an exclusive interview, Adapting Social, a Global Brand Acceleration & Performance Marketing Agency with over 16 years of ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...

In today's competitive fintech landscape, LAUD , a leading London-based marketing firm, stands out by offering specialized, ...