LeBron James ' long-time manager Maverick Carter is on the hunt for $5 billion in capital for a startup new basketball league ...

The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

Though his name has been synonymous with Nike for more than 20 years, LeBron James almost never signed with the company that ...

"My best trail shoe," adds another. "They are quite simply the best trail shoes I have owned. They are comfortable and feel ...

NBA All-Star Game is still a month away, but that has not stopped Nike from celebrating the annual basketball festivities.

“I absolutely love this shoe," another reviewer adds. "I am a big James shoe fan but this may be my favorite pair thus far ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

LeBron James has revealed why he turned down a $10 million shoe deal at 18. The Los Angeles Lakers player appeared on the ...

LeBron James was a special guest on ‘New Heights’ this week. The four-time NBA champion and all-time leading scorer appeared ...

Photos showing James and Jordan sharing the court have surfaced on social media over the years, but video footage has never ...

This new era of sports betting ain’t just more big business. It’s another industry undermining my people, targeting them with ...

The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing ...