"An SEG executive shared that it explored every avenue to make Yeti work but that YETI Coolers, LLC was ultimately unwilling to agree to a co-existence agreement," the team said in a statement.

The "Utah Yeti" or "Utah Yetis" were widely expected to be the selection. On Wednesday, though, the team announced that the existing Yeti cooler brand was unwilling to agree to a co-existence ...

Copyright 2025 The Associated Press. All Rights Reserved. The Utah Hockey Club logo is seen on the helmet of center Nick Schmaltz (8) during the third period of an ...

Utah Hockey Club will not be moving forward with "Yeti" or "Yetis" as its team nickname and will hold an in-arena fan vote to pick a new one. The team expects to announce a permanent name and ...

Yeti has an early Valentine’s Day gift just for you, and it’s totally free to grab. You’ll select which side you want the customization to appear and then, you’ll review and approve your ...

SALT LAKE CITY — The Utah Yeti is dead. The next step to finding the Utah Hockey Club's permanent name will begin Wednesday night at the Delta Center with a fan survey between the final three ...

The trademark application for “Utah Yetis” was rejected by the United States Patent and Trademark Office on Jan. 9 for “likelihood of confusion” with the Yeti Coolers brand. But Smith ...

The Utah Hockey Club is moving on from a nickname many believed would eventually become its permanent moniker, the Utah Yeti. The primary reason why: a cooler brand. Mike Maughan, an executive of ...

SALT LAKE CITY — Yeti, long considered the favorite to become the Utah Hockey Club’s team name, is out. A copyright disagreement between the NHL club and the Yeti cooler company has resulted ...

Notably, that list includes the Utah Yeti and Yetis, which is known as a fan — and organization — favorite. Where does Utah go from here? How does the timeline for a name announcement change?

"Yeti" or "Yetis" was the preferred choice among the six finalists selected in a fan vote. The other choices are Blizzard, Mammoth, Outlaws and Venom. Remaining the Utah Hockey Club (or Utah HC ...