Orlando Magic All star Paolo Banchero and the Nike/Jordan brand unveil Banchero’s first signature shoe. The Paolo Banchero ...

Jordan Brand is celebrating Paolo Banchero’s journey from Seattle to the NBA with a special Player Edition of the Heir Series ...

Orlando Magic forward Paolo Banchero continues to rapidly level up through the basketball world and sneaker industry.

The Los Angeles Lakers aren’t the only brand that stands to benefit from acquiring former Dallas Mavericks star Luka Dončić.

There are several important days on the sports calendar for the sneaker industry, but nothing can compare to the hype ...

Discover the latest news on Luka Doncic’s trade to the Los Angeles Lakers and the discounted release of his Jordan Luka 3 ...

So far, Jordan Brand has launched three basketball shoes for Doncic's signature ... This is not the first time Jordan Brand has had a signature athlete play for the Lakers, but it is easily ...

The Air Jordan 1 is celebrating its 40th anniversary in 2025, and the brand has launched the “You can’t ban greatness” advertisement to pay homage to the silhouette that started the reign of Michael J ...

"In 2022, I signed with the Jordan Brand ... athletes that influenced the Heir Series – a shoe that takes insights from women like me yet is built for anyone that wants to play on a basketball ...

Nike and A'ja Wilson make history with the Nike A'One. Check our Sneakers news for more upcoming releases and breaking ...

Michael Jordan's legacy has grown beyond basketball ... athletes and entertainers in the 90-second video that highlights Jumpman's global popularity and influence. Everyone from Jordan Brand's ...