You’ve probably heard of Penguin, Panda and Hummingbird, and maybe even dropped those terms on unsuspecting friends at a party. But unless you’re a seasoned SEO professional, you’re likely not ...

A classification technique called Learning to Rank (LTR) is used to perfect search results based on things like actual usage patterns. LTR isn’t an algorithm unto itself. The actual ranking is often ...

Securing a top spot on search engine results pages greatly increases the chances that potential customers will click and visit a brand’s website. Top rankings on SERPs not only drive traffic and ...

Google’s John Mueller said that in the future he can see a Google Search ranking algorithm where links are not as important in the overall algorithm as they are today. He also hinted that links are ...

Google's search algorithm has been changed over the last year to increasingly reward search results based on how likely you are to click on them, multiple sources tell Business Insider. As a result, ...

The original version of this story appeared in Quanta Magazine. If you want to solve a tricky problem, it often helps to get organized. You might, for example, break the problem into pieces and tackle ...