In their latest campaign, boAt and Swiggy Instamart use actor Veer Pahariya’s Rang hook step. The video features a Holi party ...

Quick commerce is a great channel for new-age consumer companies as it provides them access in a much bigger way without ...

Industry experts seem to concur with the notion that quick commerce platforms might just disrupt the advertising industry ...

The video takes viewers straight into a lively Holi party, where Pahariya is constantly nudged by friends and even strangers to perform his famous move ...

Swiggy's shares have plunged 43% from their peak, amid rising cash burns and fierce competition in the quick commerce segment ...

So far in calendar year 2025, Zomato's share price has dropped 19.62 per cent on the BSE, while Swiggy's has tumbled 33.29 ...

Loyal quick commerce consumers shop on an average of 10-12 times a month, purchasing mostly groceries while products within ...

Upraised Game Changers List recognises the work of 50 outstanding product managers who devised world-class solutions using great levels of innovation. Read the second part of the list.

From limited-edition band tees to streetwear collaborations, brands are leveraging concerts by the likes of Coldplay, Ed Sheeran and Diljit Dosanjh to tap into fan-driven spending, cashing in on the ...

Dunzo was a trailblazer in India’s online delivery sector, but things went awry when it shifted from its core strength.