As WPL collides with the Champions Trophy, brands face a tough choice: bet on an emerging league or a global cricket ...

JioStar has floated the standalone rate of Rs 50 lakh for a 10-second slot for the IPL final match on CTV. The broadcaster is ...

MUMBAI: Cricket and connections go hand in hand quite literally this season, as RR Kabel recharges its partnership with ...

According to media buyers and planners, the formal rate card for IPL 2025 will be finalised after the Champions Trophy and ...

Cricket captivates, but can it overcome economic headwinds? Brands weigh ROI as ad rates rise and budgets shrink.

Styxsports is catering to a global audience of passionate cricket fans who can now enjoy the game in real time, free of ...

English cricket's The Hundred has been popular with crowds but could do with more big names. The stakes are higher now as ...

Find out how Kavya Maran's SRH bag Northern Superchargers; strengthen IPL influence in the Hundred, only on Crictracker.

Kankanala Sports Group, the sports conglomerate behind INDE Racing and the Hyderabad Blackhawks, casts itself into the tennis fray today: KSG signs a 10-year agreement with highly sought-after, 8-year ...

The Indian Premier League (IPL) 2025 faces a pricing dilemma. Soaring advertising rates, driven by JioStar's dominance after the Disney-Viacom18 merger, clash with advertisers' concerns over a slowing ...