With JioStar, a unified broadcasting platform, multiplying reach and the ever-expanding following for teams, brands are ...

Anupam Mittal, CEO and Shark Tank judge, suggested replacing bowlers with bowling machines in IPL 2025, sparking social media ...

Neelima Burra, CMO of Luminous Power Technologies, shares how the brand took center stage with the placement in Rajasthan ...

The team jersey isn’t just a uniform; it’s a badge of loyalty, a statement of pride, and, let’s be honest, a must-have for ...

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

According to an analysis by Qoruz, an influencer marketing intelligence platform, IPL 2025 is expected to witness an ...

Data from IPL 2024 shows that influencer engagement skyrocketed, with 315K posts from influencers during IPL 2024 alone, ...

Influencer engagement skyrocketed, with 3,15,000 posts from influencers about cricket, driving a massive 3.2 billion ...

ConfirmTkt, an online train-utility and ticketing platform, has renewed its association with Royal Challengers Bengaluru (RCB ...

As the Indian Premier League ... s be real—IPL is the biggest cultural moment in India, and every brand wants a piece of the action. But here’s the thing: slapping a logo on an ad isn ...