Meta's latest Super Bowl ad highlights the power if its latest Ray-Ban collaboration, though they evidently aren't powerful ...

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...

Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...

Sources say that the all-in cost for a Big Game commercial this year is $10 million to $12 million on the low end, and $20 million plus on the high end.

The stars are out for Super Bowl LIX — especially in brands' big-budget ads. This year's commercials lean heavily on ...

With a few ad spots going for a record $8 million for 30 seconds this year, the stakes have never been higher.

Following up last year’s runaway horror success Longlegs, Osgood Perkins tries his hand at a horror comedy. But dopey ...

This formula has a proven track record: center your Super Bowl ad around a quirky or adorable talking animal and give him ...

The overwhelming majority of brands are going for laughs, most of them with celebrity-packed spots full of silly visual effects. Aliens are a popular theme—Totino’s, Doritos and cookware brand HexClad ...

Billy Crystal, Meg Ryan, Martha Stewart and Matthew McConaughey are among the stars appearing in new commercials.