Super Bowl Commercials Expected to Shy Away From Politics
A professor of marketing at Northwestern University's Kellogg School of Management said most ads were in development during ...
Super Bowl commercials rely on comedy and nostalgia to avoid potential missteps
Most ads were in development during last fall’s U.S. presidential election race, so avoiding controversy was even more of a ...
'Peyton Manning' (Matthew McConaughey) appears in Uber Eats' Super Bowl commercial
Peyton Manning” (with CGI assistance from Matthew McConaughey) appears in a funny Uber Eats Super Bowl commercial.
Star Salaries for Super Bowl Ads: $3M-$5M Fees Are Norm This Year as Spots Lean Into Celebs
Sources say that the all-in cost for a Big Game commercial this year is $10 million to $12 million on the low end, and $20 ...
Diversity including LGBTQ+ inclusion in Super Bowl ads lags at critical time
From Ad Age’s count, only four celebrities starring in this year’s Big Game ads are openly part of the LGBTQ+ community: ...
Super Bowl LIX: Here’s a peek at some commercials that will air during the big game
Harry meets Sally again and Matthew McConaughey tries to imitate “Da Coach” of “Da Bears.” Throw in Doja Cat, Martha Stewart, Post Malone and Shaboozey, and Super Bowl LIX will have a glittering array ...
Super Bowl ads: Celebs to charge millions; rates lower for the cameos
The Super Bowl, which is the annual league championship game of the NFL, averages over 100 million viewers. The number is much higher than any other piece of entertainment in a given year, reports The ...
Super Bowl LIX Commercials: AI, Celebs, Muppets, Warren Buffett-Linked Brand Take The Spotlight
What Happened: NFL media partner Fox Corporation FOX FOXA has the rights to Super Bowl LIX and set its sights on charging $7 ...
Super Bowl commercials prevew: Aliens, sloths, silliness mixed with celebs and surprises
Like every year, it’s an intense battle to capture the attention of the more than 120 million viewers expected to tune into ...
Daughter of chart-topping singer and award-winning actress and film producer wows in the front row at New York Fashion Week - but can you guess who this original ne…
The English star cut a laid back figure at the glitzy event in The Bowery Hotel, wearing a figure-hugging baby blue ...
The Super Bowl ad recipe for politically charged 2025: humor, nostalgia, and a generous helping of A-list celebrities
Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...