Airlines sponsor Formula 1 for several strategic reasons, driven by the unique characteristics of the sport and its audience.

TAG Heuer has replaced Rolex as Formula 1's official timekeeper after previously serving in the role from 1992 to 2003 for F1 ...

Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

We recently published a list of Top 10 AI Stocks on Wall Street’s Radar. In this article, we are going to take a look at ...

The incoming F1 team may have had a head start in developing its 2026 car, but there are some big limitations to be aware of.

General Motors is officially getting into Formula 1 with TWG Motorsports, under their luxury car brand Cadillac. Just last ...

For F1's historic 75th season, TAG Heuer will be the official timekeeper in 2025. TAG has a deep history in Formula 1 going back decades, so the company is well-versed in this high-octane spectacle.

It will also manage and operate the official Alpine Racing retail website, produce official on and off-track apparel for BWT ...

As Formula 1 gears up to mark its 75th anniversary, TAG Heuer has announced its return as the sport’s Official Timekeeper. This renewed partnership reinforces a storied relationship that has ...

For F1's historic 75th season, TAG Heuer will be the official timekeeper in 2025. TAG has a deep history in Formula 1 going back decades, so the company is well-versed in this high-octane spectacle.

Adidas' new mega-deal is now official following the German national soccer team's demise: the sporting goods manufacturer ...