Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social ...

Sales of the 1980s basketball shoe worn more on the streets these days than on the court, are expected to plummet 70% over ...

Everyone loves Jordan shoes and sneakers, but not everyone loves paying well over $100 for each pair of them. The focus for ...

Nike plans to release Clark player editions of the Nike Kobe 5's and 6 Protros later this year. These shoes will be the first ones specific to Clark, but Nick DePaula, an insider on the footwear ...

How a match-winning shot from 19-year-old college basketball player Michael Jordan "changed the world" of sports endorsements ...

Filipino basketball players and fans got a glimpse of the new sneaker by NBA superstar Kyrie “Chief Hélà” Irving of the ...

INDIANAPOLIS −No. 3 seed Ohio State advanced to the semifinals of the Big Ten Tournament with a 60-59 victory over No. 9 Iowa on Friday. It was a close matchup for the entire 40 minutes ...

LSU’s Flau’Jae Johnson and Aneesah Morrow say they're ready and eager to return from late-season injuries in the first round ...

After Booker rebounded an Ole Miss miss while wearing one shoe, she flipped the basketball to Harmon. In turn, Harmon flipped Booker's shoe back to the SEC Player of the Year. Harmon then quickly ...