Ramsay also stars in HexClad’s Super Bowl ad, where he is tasked with having to prepare a meal for a newly-discovered alien species at Area 51 (HexClad pans, it turns out, are made of “top secret ...

Direct-to-consumer cookware brand HexClad is running its first-ever Super Bowl commercial with a spot featuring Gordon Ramsay and Pete Davidson. The ad, called “Unidentified Fry ...

Gordon Ramsay and Pete Davidson collab in HexClad's 2025 Super Bowl ad — based in Area 51. Ramsay is the star chef that must cook — with HexClad pans — for "foodie" alien ambassador Pete Davidson.