From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.

The Peloton partnership builds on previous campaign initiatives from the Molson Coors brand, including a spot in Canada ...

The brand first turned it into a literal case of beer with limited-time packaging called “Mondays Light.” It also unveiled a ...

The Leinenkugel brewery in Chippewa Falls will close on Friday as Molson Coors consolidates operations in Milwaukee.

It was in 1978 that Coors started brewing up "The Silver Bullet," Coors Light, taking on Miller Lite which had been around ...

For six generations, our family has taken pride in brewing exceptional ... Falls brewery in 1867. The Miller Brewing Company bought it in 1988. Molson Coors is permanently closing the brewery ...

Two brothers and former presidents of Jacob Leinenkugel's Brewing Company are trying to buy the Chippewa Falls brewery back from Molson Coors ... a source of pride for our community, and a ...

The beer will continue to be brewed in Milwaukee. A statement from Jake and Dick Leinenkugel said they made an offer to Molson Coors to buy ... a source of pride for our community, and a key ...