Big Baller Brand rift emerges as Lakers' Lonzo Ball severs ties with co-founder over money allegations Los Angeles Lakers guard Lonzo Ball has severed ties with a co-founder of Big Baller Brand ...

LaVar created the Big Baller Brand (BBB) to promote his son and himself, but recently, there have been questions about whether Big Baller Brand shoes were the reason for the first Lonzo injury.

However, his rookie year took an unusual turn when his father, LaVar Ball, insisted he wear shoes from their family-owned brand, Big Baller Brand. Lonzo’s verdict on those shoes? "They were like ...

Plus an incredible mailbag that features Kevin declaring the Big Baller Brand is all the way back (and he's got the gear to prove it). Find out how LiAngelo, LaMelo and Lonzo are making their old ...