Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a ...

price optimization software can analyze vast amounts of data to recommend the best pricing strategy based on current market conditions. Consider a detailed example of a pricing analysis ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers.

Apple's iPad lineup clearly follows a "good, better, best" pricing strategy, but consumers consistently reach for either the cheapest or the priciest iPad option, leaving the middle tier behind.

Acquire cutting-edge techniques from marketing, data science, AI, behavioral science, and microeconomics to create pricing and monetization strategies that give your firm a competitive advantage.