The freshman has taken college basketball by storm. Now he must cement his legacy in its most storied rivalry.

Curry Brand introduces its first signature athlete, De'Aaron Fox, with the launch of the Fox 1 — a campaign built around his ...

First hitting the scene in 1985, this was the sneaker that kicked off Michael Jordan’s iconic partnership with Nike. Fast ...

Nike, Adidas and Puma all have a strong slate in store for February, including a nostalgic and prolific “Teenage Mutant Ninja ...

XI Racing has caused a little bit of drama with a new Tyler Reddick paint scheme amid the drama of the NASCAR lawsuit. The ...

Foot Locker, Inc. (NYSE: FL) has announced its highly anticipated return to NBA All-Star 2025 in the San Francisco Bay Area, bringing back its dynamic multi-brand activation for a second consecutive ...

Ohio State will play at Penn State, but not at the Bryce Jordan Center. Here's what Rec Hall is and why the Buckeyes will be there Thursday.

The immersive experience, spanning Feb. 13 to Feb. 16, will feature sneaker drops and exclusive product customization.

Michael Jordan just gifted DJ Khaled an ultra-rare Air Jordan that only 23 people will ever own. Here's the wild story behind ...

STARKVILLE — The start to SEC play did not go well for Mississippi State women’s basketball ... coach Sam Purcell was blunt with Jerkaila Jordan, his star player. “ ...

In her third year leading the Blue Devils, Miriam Tesfamikael has the trust of a strong senior class and the chance to bring ...

Jordan brand is celebrating its 40th anniversary this year. Interestingly, the brand found a unique way to pay tribute to ...