This isn’t the first time that BMW has teased the new heads-up display called BMW Panoramic iDrive. The company showed off a version of it at CES 2023 in the iVision Dee concept, and it’s all part of ...

SUV. Even after the facelift, it will have a hard time competing internally with the upcoming "New Class" from BMW.

The Portuguese company Critical TechWorks (CTW) is playing a pivotal role in developing cutting-edge technology for the BMW ...

At CES 2025, BMW introduced its Panoramic iDrive technology ... shared inspiring insights on microoptics' revolutionary role ...

Xreal will unveil immersive augmented reality (AR) technology used across ... technology through collaboration with BMW. Attendees at CES will be able to experience stylish and immersive ...

CES Attendees Can Enjoy ... in Ultimate Style Inside the BMW X3 M50 XREAL is today's AR market leader. The brand has held the consumer augmented and extended reality market leadership position ...

Reality is changing ... Audi of America BMW is expanding its user experience on the new versions of its vehicles, production versions of which will be shown at CES 2025. The system allows visible ...

CES Attendees Can Enjoy the New XREAL One Series for Big Screen, Action-Packed Entertainment in Ultimate Style Inside the BMW X3 M50 XREAL is today's AR market leader. The brand has held the consumer ...