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“There is a lot of runway for things to happen and we are excited to see how augmented reality-enhanced shopping will evolve the print shopping experience going forward,” he said.

Walmart continues to show its commitment to augmented reality as a way to enhance the in-store shopping experience with the release of a new augmented reality application. The app is available ...

The retail landscape is the most dynamic commercial real estate segment, constantly evolving and adapting to consumer preferences and expectations. More consumers are choosing to make their purchases ...

These are the types of newer concepts as well as entertainment and wellness outlets that are bringing in the crowds to ...

Preetam Patnaik, Head of Consumer Marketing, Continental Coffee shares his insights on how mall media is a rising media for ...

Indian ecommerce giant Flipkart Group, on Tuesday (November 17), acquired 100% stake in augmented reality (AR) company Scapic to enhance its immersive shopping experience capabilities. With this ...

Why are there so many shopping malls in Bangkok? If you have noticed this and wonder why, read out to find out!

WIRED is where tomorrow is realized. It is the essential source of information and ideas that make sense of a world in constant transformation. The WIRED conversation illuminates how technology is ...

We recently got our hands on a pair of Snap's augmented reality Spectacles smart glasses, and while there's still a long way ...