NARS is celebrating its 30th anniversary and launch of its new Explicit Lipstick with a virtual gamified commerce experience ...

When property owners wanted to cover the whale mural, the advertising company proposed an augmented reality experience to ...

In late August, Detroit's 20-story whale mural on Broderick Tower was once again obscured; this time by a giant QR code that, when scanned, offers an augmented reality (AR) experience for ...

A Quick Response code, or QR code, is an easy way to access information on your mobile device. However, a scam that uses the codes at parking meters is making people become more vigilant before ...

A lumbar puncture, also known as a spinal tap, is a common clinical procedure that uses a hollow needle to penetrate the ...

The QR code covering Detroit's whale mural offers an augmented reality experience of cartoon whales swimming over Comerica Park. Provided by The AR Firm.

Snap, long known for its ephemeral messaging app Snapchat and animated filters, has been an early leader in augmented reality, which can overlay digital effects onto photos or videos of real-life ...