Augmented reality isn't a gimmick anymore, it's becoming an everyday reality. As shopping habits evolve in 2025, AR is emerging as a key driver of engagement, blending the digital and physical to ...

Immersive technologies like 3D imaging and AR are transforming retail by making shopping more interactive and informative.

With AR, fans will be able to get statistics and see the ball trajectory and its speed right at the stadium. 3. Marketing Augmented reality opens lots of possibilities for marketing, and if used ...

You might have seen augmented reality (AR) mobile apps that allow you to place 3D models of furniture in a camera view of your home, but a new app from IKEA will take that idea to a new level with ...

A major update in 2019 saw the Place app gain the ability to let you view more than one AR product at a time, as well as visualize an entire room. New Ikea augmented reality app: Ikea Kreativ ...

In contrast, Ikea’s older Place app showed virtual furniture at an inconsistent scale in augmented reality, making it hard to imagine how it might fit into its surroundings.

Through their special app, IKEA Place, users can check 3-D renderings of more than 2,000 IKEA products from different angles.

Where opportunity remains From a psychological standpoint, the COVID-19 pandemic’s continued acceleration of digitalized shopping could be what gives augmented reality its opening, Marsden says.

Yong-Chin Tan, Sandeep R. Chandukala, Srinivas K. Reddy. EXPRESS: Augmented Reality in Retail and Its Impact on Sales. Journal of Marketing, 2021; 002224292199544 DOI: 10.1177/0022242921995449 ...

Ikea Studio is an app that can be used to place digital representations of furniture into a physical room. This allows a person to get an accurate idea of how furniture will look in their house ...

Navigating IKEA’s giant warehouse mazes has generated endless fodder for hack comedians, so in 2017 it introduced its Place augmented reality app that allowed customers try out various pieces ...