The big day is here. After months of speculation, rumors and counter-rumors, we now know what’s on sale and for how much. Here’s the full rundown.

Pre-orders are now open for the new Apple Watch Series 10 smartwatch. Here's why we think you'll want to buy it.

There are also a couple of new customization options and the advent of Live Activities on Apple Watch for the first time. Despite the lack of Apple Intelligence, the new AI features coming to iPhone, iPad, and Mac, watchOS 11 is a fairly decent update.

Variants and dimensions aside, the Watch Series 10 continues to have rounded edges that blend into the frame, while the Galaxy Watch 7 has a flat-glass display. On the Apple Watch, you get a Digital Crown and a side button, whereas the Galaxy Watch offers two side buttons.

Apple greeted customers at its stores around the world on Friday, for the debuts of the iPhone 16, Apple Watch Series 10 and AirPods 4.