“The AO is something that connects really well with New Balance because the mix of sport and culture they have is incredible,” Evan Zeder, New Balance director of global sports marketing for tennis, tells me. “I think the AO is a perfect mix and it is just a big party.”

Australian Open is showcasing a crop of young men's players who are better equipped for the changes in tennis than their elders.

Melbourne prides itself on serving up the world's best coffee, but finding a hot brew at the Australian Open has proved a challenge for some of the tens of thousands of fans attending this year's Grand Slam tennis tournament.