It holds the top position among the most downloaded social networks in the Apple stores in the United States. Shuang is hooked on an app that many of its followers believe ironically adopted the name of a popular red-covered book full of doctrinal quotes from the founding father of communist China.

In the days leading up to a proposed US government ban on the social media platform TikTok, American users have turned to another Chinese-owned app, Xiaohongshu.

With TikTok's days in the U.S. likely numbered, many American users are moving to another Chinese social media app: RedNote, a heavily censored platform similar to Instagram. Here's what to know.

As self-described " TikTok refugees" pour onto the Chinese social media app RedNote, also known as Xiaohongshu, some foreign netizens are already running up against the country's extensive censorship apparatus. Newsweek reached out to Xiaohongshu with a request for comment via a general contact email address.

Qu, 40, is currently president of and owns an estimated 10% stake in the private company; Forbes estimates she has a net worth of around $1.3 billion. She grew up in Wuhan, China, and studied journalism at Beijing Foreign Studies University before working in marketing, as Fortune ’s Nicholas Gordon reported in October 2024.

With ByteDance-owned TikTok facing imminent ban in the US this week, users in America are switching to another Chinese social media app Xiaohongshu or RedNote which has seen a surge in downloads over

Several social media apps have appearing high in app store chart rankings as a potential U.S. ban hangs over the heads of TikTok and its American users.

As the United States approaches the enforcement of a proposed ban on the social media platform TikTok, many American users are shifting their attention to Xiaohongshu, another app owned by a Chinese company.

Your guide to RedNote app (aka Xiaohongshu and Little Red Book) and how to set up an account, as Americans flock over amidst the TikTok ban.

TikTok has returned for US users after a brief shutdown. If it goes away for good, these rival apps can help you get your fix of short-form video.

Rednote, or "Xiaohongshu" which means "Little Red Book" to use its actual name, is a social media app. It's essentially a mix between TikTok, Instagram and Pinterest. It's not a new app and has been around since 2013 when it launched in China.

Here's how to set up a RedNote account, the new favorite app for Americans as TikTok continues its struggle to survive in the USA.