Chinese social media app Xiaohongshu has unveiled a new brand identity, by repositioning itself as "lifestyle interest ...

Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel bible.

WASHINGTON (AP) — As the fate of TikTok hangs in the balance, U.S. TikTok users are flocking to the Chinese social media app Xiaohongshu, also called RedNote – making it the top downloaded app ...

“Xiaohongshu is moving from being a ‘lifestyle guide’ to becoming a decentralised interest ecosystem, where niche communities, peer-driven narratives, and UGC are central,” he said. “For users, it ...

China Trading Desk has developed a Five Economies Framework, a way to understand what Chinese travelers are seeking from their trips: ...

Steep discounts over the weekend delighted customers, but left F&B workers overwhelmed and store floors in disarray.

As TikTok refugees migrated to Xiaohongshu en masse ahead of a now-paused U.S. ban in January, American shoppers are now looking for places even cheaper than rock-bottom retailers such as Shein ...

The J-35 was officially unveiled last year via social media posts, including the popular Douyin (TikTok), Xiaohongshu (RED), ...

Xiaohongshu’s 300 million monthly active users are overwhelmingly Chinese – so much so that parts of its interface have no English-language version. They skew heavily female, ...