The clock is ticking for American creators who say they are both nervous and frustrated as they prepare for a potential nationwide ban of TikTok next month.

BI spoke with influencers, managers, and other creator-economy insiders to understand how the industry is reacting to a potential TikTok ban.

As a potential TikTok ban looms, millions of creators, small businesses and e-commerce firms are bracing for impact. What’s next for the app, its users and the future of the creator economy?

Next month, the Supreme Court will decide whether the federal government's potential ban of TikTok violates the First Amendment. Thanks to lawmaker concern over the Chinese government getting access to American user data,

The looming U.S. TikTok ban “feels like a defeat” for influencers, but creator marketing agencies predict a "resilient" recovery following short-term disruption. Influencers operating across multiple platforms are best positioned.

Aakaanksh Autade was iffy on TikTok Shop, TikTok’s in-app shopping feature, when it first launched last year. Then the content creator grossed over $102,000 in sales when he hosted a live event on Black Friday and went from skeptic to believer.

The award for "the app teens are most likely to use on a daily basis" goes to YouTube, according to a new survey from Pew Research Center. YouTube is visited daily by 73% of American teens age 13-17,

While the creator economy has had many large changes in recent years, a potential TikTok ban might be the most significant.

President-elect Donald Trump's repeated support for TikTok has sparked speculation about potential solutions to prevent the app's impending ban in the United States, though the path forward remains unclear.

A TikTok ban could go into effect next year, which may lead to more revenue growth for Meta Platforms. The company's applications, outside of Instagram, aren't all that popular with teens. A lack of innovation from the company could raise flags for growth ...

Show,' nostalgia (plus big stars, less politics and a focus on its 100 million-plus social reach) has been a winning formula for ad buyers.

TikTok star Joules Smith has died at age 6 following a terminal cancer diagnosis. Joules’ dad, Joe Smith, announced the news of his daughter’s death in an Instagram video posted earlier this month. “Our dancing queen we love you forever 💔💔💔,” he captioned the clip, revealing that Joules died on December 9.