Hyundai Mobis has introduced a Kia EV9 equipped with a holographic head-up display. It uses a projector and special film to display images and video on the windshield. Pre-development wrapped up last year and mass production could begin as early as 2027.

Automotive heads up displays (HUDs) have been around as far back as 1988, and while they’ve gotten brighter and more colorful over the years, even today’s most sophisticated implementations still feel a bit primitive.

Hyundai Mobis, the top auto parts maker for Hyundai, Genesis, and Kia, has unveiled the world's first full-windshield holographic display at the Consumer Electronics Show (CES). The innovative tech marks a major leap in the evolution of in-car infotainment systems.

Interior lighting aimed at reducing motion sickness. Shiny new dashboard and windshield displays. And AI-powered voice assistants paired with abundant infotainment systems to keep you company on long drives.

Hyundai Mobis kind of stole the show at CES 2025 with the debut of the world’s first full-windshield holographic display, seamlessly integrated into Kia’s EV9.

However, while BMW’s approach is to project the head-up display interface onto a black strip at the foot of the windscreen, Hyundai Mobis demonstrated how its UI can be projected onto a ...

At CES 2025, automakers like Hyundai, BMW, and Sony Honda Mobility unveiled groundbreaking in-cabin technologies.

Hyundai Mobis unveiled a full-windshield holographic technology, while BMW spotlighted its new “iDrive” panoramic display. And Honda and Sony Honda Mobility showed what consumers can expect ...

A screen showing the new BMW panoramic iDrive is displayed during ... display is projected on the windshield of a car at the Hyundai Mobis booth during the CES tech show Tuesday, Jan. 7, 2025 ...

The company’s Hyundai Mobis arm, which handles parts production ... information up into the driver’s line of sight. We saw BMW’s Panoramic iDrive at CES, too, and it puts a similar run ...

The number and size of display surfaces in car cockpits has been growing for several years. Now the windshield is becoming the main source of

Were it not for China, Hyundai would have had a stellar 2024. Still, its parent is not discouraged and promises huge investments in next generation models.