Under his proposed plan, the platform would offer payment tiers for users to buy into the platform as “founding members.”
Reddit co-founder Alexis Ohanian announced he is joining a US bid to buy TikTok, as a strategic advisor for the purchase effort.
If a ban in the US is avoided, TikTok is forecast to earn $11.8bn in US ad revenue this year (up 21.0%, outpacing overall US social media ad investment, which is set to grow 10.6%), rising to $13.4bn in 2026. Instagram stands to benefit most from a TikTok ban, WARC Media estimates, with spend also going to YouTube and Snapchat.
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