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Global insights firm Toluna has created an AI advertising testing tool supported by the company’s synthetic personas.

Insights business Opinium has launched an AI council to guide the agency’s use of the technology in research and consultancy.

Technology and sample services company OpinionRoute has appointed Yanawan Hurlbut as vice-president of operations.

Most current large language models failed to accurately answer a question focused on UK statistics, in an experiment ...

Media and entertainment company Global has created a data and effectiveness platform to help advertisers measure the impact ...

Sensory and consumer research company MMR Research has launched an AI tool to help brands understand, communicate and develop ...

GLOBAL – Marketing insights consultancy Human8 has appointed Annelies Verhaeghe as chief innovation officer as part of ...

Consultancy group Next 15 has merged five of its agencies into a single business-to-business (B2B) marketing company called ...

Toronto-based food marketing and research agency 6 Seeds Consulting has developed a synthetic research platform aimed at food ...

Alex Assim, chairman at Glassbox, said: “Guy’s experience scaling global operations and aligning strategy with operational ...

At Rival, in every research-on-research study we run, we’ve started asking participants to tell us if the survey was fun – ...