A new report by Gracenote, the content data business unit of Nielsen, highlights a significant opportunity for car ...
New Nielsen Ad Intel data reveals Australia’s insurance brands boosted ad spend by 4.7% year-on-year to $463.7M, led by Youi, ...
As part of this offering, Nielsen has also developed a new set of metrics that gauge the efficiency of achieving both reach ...
Despite the pinch of cost-of-living pressures, leisure time isn’t shrinking, it’s shifting. Travel remains a top aspiration, ...
New Nielsen CMV data reveals Australians are driving towards a green future, with 51% eyeing hybrid cars and 36% considering ...
Sydney – September 30, 2025 – New research from Nielsen Consumer & Media View (CMV) shows that the Australian economy is a tale of two wallets. At one end, more than a quarter of households (26%) ...
Nielsen's new Marketing ROI Blueprint unlocks confident decisions. Understand strategies to prove the full business impact of ...
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Anticipation of the 2026 FIFA World Cup™ is growing the U.S. soccer fanbase. Get the insights to reach the right fans as a ...
In the hustle and bustle of today’s marketplace, personalization is your secret weapon to make meaningful connections with your consumers. Doing so effectively requires understanding who you’re trying ...
New players take a bite out of big bank share as consumers increasingly value trust and tech Sydney – October… ...
Today’s TV landscape offers more than a lifetime’s worth of choice for audiences. In total, TV audiences in the U.S. can now find content on more than 32,200 linear channels and 89 streaming video ...
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