The brand chief at one of the world’s largest advertisers explains how the company is tackling media fragmentation, digital ...

The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG ...

The personal care brand’s in-house creative team created a fantastical, Willy Wonka-esque lab that swaps candy for clouds of ...

The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and ...

The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.

There’s A New King And It’s You” comes after Mojo Supermarket was appointed as the chain’s social agency of record.

At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by ...

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

The confectionery giant’s “Go All In” promotion includes a QR code-based giveaway, influencer tie-ups and a partnership with ...

The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest ...

Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for ...

The practice, wherein agencies both buy and resell media to clients, is proliferating despite many marketers lacking concrete ...