As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

Articles written by Tejinder Gill ...

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation needs, according to a new VML report.

Riding high on cricket fever, Uber India has launched a new campaign for its bike taxi offering, Uber Moto, with Australian cricketer Travis Head stepping into the spotlight—not as himself, but as the ...

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to ...

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Globally, AB InBev invested $7.2 billion in sales and marketing in FY24, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.

The advertising media spend in India was estimated to be around $1.1 billion last year, according to COMvergence's 'New Business Barometer 2024' report for India. The media and advertising market ...

Following its win of the performance marketing mandate for Careem, the region’s leading multi-service platform, Digidarts has expanded into the Middle East market. The Gurugram-headquartered ...

It’s a strange time to be young today. You can talk to ChatGPT instead of calling a friend, scroll through reels instead of meeting up for coffee, and get AI-generated therapy instead of venting to a ...

Advertising must unlearn a lot to see women as complex, independent individuals—free from the conventional, patriarchal lens, says VIRTUE Asia strategy director for India.