Few taglines are as instantly recognisable as Nike's 'Just Do It', often accompanied by its famous swoosh symbol. The sportswear giant first introduced the memorable slogan in 1988, crafted by Dan ...

Portfolio – a new generation of directory. Portfolio celebrates the creativity and growth of Asia’s marketing communications industry. It is a home to search and find over 4,000 agencies in ...

This joint study from Epinion and OMD highlights the behaviours, values and market potential of gen-Z in Vietnam. The researchers surveyed 710 Vietnamese between the ages of 13 and 21, largely in the ...

Filipino fried chicken favourite Jollibee has claimed the top spot in SEA’s top 10 food brands. The leading fast-food chain in the Philippines and the second fastest-growing restaurant brand in the ...

The marketing and communications industry thrives on fresh perspectives and bold ideas, and this year's Campaign Asia-Pacific 40 Under 40 winners embody that spirit in abundance. We received ...

Marketers create more brand blunders than one would think, and these blunders can cause brands a lot of harm. Some of them, if they are lucky, escape with just a touch of public ridicule and shaming.

We live in an era of globalization and fluid national borders. Large waves of immigrants—including South Asians and Chinese to Canada, Hispanics to the US, Asians to the UK, North Africans to France ...

One surprising opportunity for brands the pandemic has triggered is the rapid growth of a whole new category of brand licensing: art and cultural IP. An increasing number of deals are being made ...

ChatGPT, a language model developed by OpenAI, has the potential to impact the digital advertising industry, particularly search advertising, significantly. As a natural language processing tool, ...

Unless you currently live in the Stone Age, you would have noticed that we are currently in the midst of the largest wave of migration ever seen worldwide, and global cities today are becoming more ...

The non-profit industry group MMA has handed out its annual Smarties awards for APAC. Big winners included Heineken Silver’s The eKoin and Cadbury’s Shah Rukh Khan My Ad campaigns which took home Best ...

The Emami Group celebrated 50 years of its inception last week at a conclave in Kolkata, as it embarked on the next phase of its journey as a homegrown legacy FMCG business group. Founded in 1974 by ...